“Mock” Vertical Brand Guidelines
One of the initiatives I led was for the development of mock vertical brands. These aid in sample client conversations regarding creative capabilities and offerings. We created a range of logos across CPG, Retail and Tourism, and continued to expand in other verticals.
My primary role was to lead and organize brainstorm sessions, research market trends, work with copywriters on the tone of voice, and provide creative direction and feedback for the overall look & feel of each guideline.
The “Classic” CPG BrandCo identity that aligns to a common industry brand look & feel, focused around products that are nostalgic, comforting, fun, and delicious.
The “Clean” CPG BrandCo identity aligns to a common industry brand look & feel, focused around products that are healthy, natural, and eco-friendly.
The Tourism BrandCo identity aligns to a common industry brand look & feel, focused around playfulness, adventure, and vibrance that inspires.